Zomwe zimawerengedwa ngati zabwinokhofi phukusi?
1. Kupaka khofi wogwira ntchito
Kupaka khofi wabwino kwambiri sikungowoneka kokha komanso kumagwira ntchito.Kupaka bwino kumateteza khofi wanu, kaya ndi wothira, wokoma, kapena nyemba.Mukasankha zinthu ndi kalembedwe kazonyamula, ganizirani za chitetezo cha mankhwalawa panthawi yotumiza ndi kusungirako.Kaya mumasankha zipangizo zamakono kapena zachikhalidwe, kuyika bwino kumapangitsa kuti khofi yanu ikhale yatsopano komanso yotetezedwa kuyambira pomwe mankhwalawo amabadwa.
2. Kupaka kumakulitsa mtundu wanu
Kapangidwe kazopaka ndi zambiri zitha kukulitsa mtundu wanu ndi khofi wanu.Mukamapanga ma CD, mutha kusankha kuyika chizindikiro chanu kutsogolo ndi pakati pamapangidwe, kapena mutha kusankha malo obisika.Onetsani mbali zochititsa chidwi za kampani yanu pamapaketi anu, monga komwe nyemba zimakololedwa, njira zilizonse zachilengedwe zamtundu wanu, ndi zokometsera zapadera.Gwiritsani ntchito ma CD anu kuti mukweze zomwe mumakonda komanso nkhani za mtundu wanu - makasitomala adzakopeka ndi malonda anu, azindikira mtundu wanu, ndipo adzakhala okonda kugula khofi wanu mtsogolo.
3. Mapangidwe oyika adzagulitsa malonda anu
Kupaka bwino kumapangitsa khofi yanu kukhala yosiyana.Zimakopa chidwi cha makasitomala ndikuwakokera ku malonda anu osati omwe akupikisana nawo.Ngakhale kuti timakonda kukhulupirira kuti sitiweruza anthu potengera maonekedwe awo, zambiri zimene timagamula zokhudza chinthucho zimadalira mmene chinapangidwira.Kafukufuku akuwonetsa kuti anthu amapanga zisankho zachidziwitso mkati mwa masekondi asanu ndi awiri asanapange zisankho mozindikira.Ogula amangofunika mphindi zochepa kuti asankhe ngati akufuna kugwiritsa ntchito malonda anu, ndipo kuyikapo kumakhala ndi gawo lofunikira pakusankha.
M'malo ogulitsa, kuyika kwa khofi ndikowonekera koyamba.Pamene mukupanga mtundu wanu, kukhala ndi chidwi choyamba ndikofunikira - pomwe kuyika kwanu sikungakhudze mtundu wa khofi wanu, ogula ambiri amatsogozedwa ndi kukongola.Ngati sakufufuza khofi wanu mwachindunji, amasankha mtundu wowoneka bwino kapena wosangalatsa.
Kupaka khofi wabwino kumatha kusunga malonda anu kukhala otetezeka, kukulitsa mtundu wanu, ndikukopa makasitomala atsopano—chimodzi mwa zida zamphamvu kwambiri zogulitsira khofi wanu kwa makasitomala atsopano.
4. Fotokozerani mtundu wanu nkhani kudzera mwapadera khofi phukusi
Kupitilira kukopa kokongola komanso kothandiza, zopangira zopanga zimanena za mtundu wanu ndi khofi wanu.Ogula akagula khofi, nthawi zambiri sakhala ndi wopanga khofi wodziwa zambiri kuti awatsogolere pazokometsera zosiyanasiyana komanso mawonekedwe awotcha.M'malo mwake, kulongedza khofi kuyenera kudziwitsa makasitomala zonse zomwe akuyenera kudziwa - osati mankhwala okha, komanso mtengo wake.
1) Kofi amachokera kuti
Ogula akufuna kuyikapo ndalama pazinthu zomwe zili ndi nkhani.Pangani zinthu zanu kuti ziwonekere pophatikiza chinthu chamunthu muzopaka zanu.
Mwachitsanzo, mutha kulemba pamapaketi omwe nyemba za khofi zidachokera, monga Ethiopian Floral Blend kapena Coffee ya Vanilla yaku Colombia.Ngati mumagwira ntchito m'munda wawung'ono wa khofi, perekani zambiri za alimi ndi ntchito yawo.Izi zimapangitsa kuti mtundu wanu uwoneke ngati wochuluka kuposa wopanga khofi - kulemba nkhani yokhudza anthu pamapaketi anu kumatumiza uthenga kuti kampani yanu ili ndi chidwi ndi anthu ndi khalidwe, osati phindu lokha.
Pamene anthu akupita kumalo okonda zachilengedwe komanso okhazikika, ogula amadziwanso momwe chilengedwe chimakhudzira chilengedwe.
2) Momwe mungasangalalire bwino khofi
Thandizani makasitomala anu kumvetsetsa momwe kuphatikiza kulikonse kumasiyanirana - onjezani mawu ofotokozera m'paketi yanu ndi tsatanetsatane wa zokometsera zosiyanasiyana zobisika m'thumba lililonse.
Khalani anzeru ndi mapangidwe anu.M'malo molemba njira yabwino yopangira kapu ya khofi, mutha kugwiritsa ntchito zithunzi zoyera monga masupuni ndi madontho amadzi.Zojambula zosavuta, zochepa zimapereka chidziwitso chofunikira popanda kupanga zowoneka bwino pamapaketi.
Kumenekokhofi phukusikupanga kudulidwa mkati?
Kuyika koyenera ndikofunikira kuti mupange mtundu wotukuka wa khofi.Mukayamba kupanga logo ndi chizindikiro chanu, chinthu chofunikira kwambiri ndikubwera ndi china chake choyambirira kuti chiwonetse ma ethos amtundu wanu.Komabe, ndi mashelufu am'sitolo odzazidwa ndi makampani ndi mitundu yosiyanasiyana, kubwera ndi mapangidwe opambana kungakhale kolemetsa.
Kuti tikuthandizeni kuti muyambe, taphatikiza njira 8 zabwino kwambiri zopangira kuti khofi yanu iwonekere.
1. Mtundu wa Mawu
Diso la munthu limakopeka ndi mtundu.Kuti choyikapo khofi chiwonekere pampikisano, kamvekedwe kake mumapangidwe anu.
Mutha kugwiritsa ntchito psychology yamtundu kuti mupange chizindikiro chowoneka bwino - zobiriwira nthawi zambiri zimagwirizanitsidwa ndi thanzi ndi chilengedwe, pomwe golidi amapereka chinthu chokongola komanso cholemekezeka.Mutha kuphatikiza mitundu yambiri mukupanga kowala, kowoneka bwino.
Komabe, simuyenera kugwiritsa ntchito mitundu yowala pamapaketi anu kuti zinthu zanu ziwonekere.Nthawi zina mitundu yocheperako ndi mapangidwe ake amakhala odabwitsa ngati zilembo zowoneka bwino, ndipo amatha kufotokozera kuti mtundu wanu ndi wokongola, wozizira komanso wamakono.
Yesani mitundu ina yamitundu yosiyanasiyana.Kuti phukusi lanu likhale lapadera, mutha kuyesa mitundu yachilendo ngati yobiriwira yobiriwira kapena pinki.Kapenanso, mutha kusankha ma gray osalankhula kapena bulauni.Chiwembu chopambana chamtundu chimawonekera pagulu ndikuwonetsa uthenga wamtundu wanu ndi kamvekedwe kanu.
2. Pangani Kupaka Kwapadera
Kuti mupange ma CD apadera komanso okongola.
Malinga ndi kafukufuku wa 2015, mitundu yazakudya ndi zakumwa zomwe zimagwiritsa ntchito zithunzi zoyenda ndikuyenda pamalemba awo zidachita bwino kuposa makampani omwe amagwiritsa ntchito zithunzi zosasunthika.Ogula amakonda kupeza zilembo za "mobile" kukhala zosangalatsa komanso zatsopano kuposa zolemba zina, zomwe zikutanthauza kuti amatha kusankha "mafoni" pamashelefu am'sitolo.
Ngati mukufuna kuwonjezera chithunzi kapena chithunzi pamapaketi anu, mutha kuganiza kuti khofi wanu akutsanuliridwa mumtsuko wokonzeka kugwiritsidwa ntchito, kapena nyemba za khofi zitatayidwa padzanja.Kusunthaku kumapangitsa chidwi cha omvera anu, kuwakopa kuzinthu zanu ndikuwapangitsa kuti awerenge zambiri.
3. Yesani ndi zilembo zaluso
Kujambula pamapaketi anu kumatsimikizira kupambana kwake.
Mitundu yopangira komanso yapadera ndi imodzi mwamapangidwe amphamvu kwambiri pakuyika ndi kuyika chizindikiro.Mwachitsanzo, makampani akuluakulu ambiri amangogwiritsa ntchito zilembo za logos zawo, zomwe zimalankhula ndi mphamvu ya typography yabwino.
Yesetsani kusunga chizindikiro chanu komanso mawu apaketi yanu ya khofi kuti azigwirizana komanso kuti azigwirizana.Ngati kampani yanu imagwiritsa ntchito makina osindikizira a mtundu wanu, sungani kamvekedwe kake ka khofi - mutha kuyesa masitayilo ndi masitayilo osiyana pang'ono, koma kusasinthika kwathunthu kumapangitsa kuti mtundu wanu ukhale wogwirizana.
Ngati mtundu wanu nthawi zambiri umagwiritsa ntchito zilembo zocheperako komanso zocheperako, mutha kupanga zolemba zanu za khofi kuti zigwiritse ntchito zilembo zolimba mtima, zowuziridwa ndi retro powonjezera sewero ndi kutsindika.Komabe, samalani mukamagwiritsa ntchito mitundu ingapo yamafonti pamapaketi anu - Mafonti ochulukirapo amatha kupangitsa kuti zilembo ziziwoneka zosokoneza komanso zosasangalatsa.
4. Kufotokoza nkhani
Kupaka bwino kumatha kufotokoza nkhani ya mtundu wanu ndi khofi wanu.Kuti mupange zilembo zachidziwitso komanso zokopa, musaope kufotokoza.
Ganizirani zinthu zosangalatsa zomwe ogula angasangalale nazo. Phatikizani zambiri za komwe khofi wanu amachokera komanso momwe amapangidwira, komanso malangizo kapena malangizo opangira kapu yabwino kwambiri ya khofi.Perekani mndandanda wa zokometsera zomwe ogula angakhale nazo akamamwa khofi, monga zipatso kapena chokoleti.
Chinsinsi cha kulongedza kolongosoka kwapamwamba ndikuti musachulukitse zilembo zanu - gwiritsani ntchito zilembo zamawu ndi zilembo zaluso kuti muphwanye zigawo zazikulu zamalemba, ndikugwiritsa ntchito zithunzi zojambulidwa ngati kuli kotheka kuti uthenga wanu ukhale wosalira zambiri.
5. Sonyezani mtengo wamtundu
Ngati kampani yanu ili ndi ziphaso zapadera kapena mphotho, ziwonetseni pamapaketi anu.
Ngati mtundu wanu ulibe ziphaso zodziwika bwino kapena mphotho, mutha kuwonetsabe chizindikiro chanu.Onetsani zamtengo wapatali zamtundu wanu, monga kuwonekera kwa chain chain kapena mafamu opanda mankhwala ophera tizilombo.Ngati kampani yanu ikudzipereka kuzinthu zamtengo wapatali, auzeni ogula - zidzapita kutali kuti muwonjezere kudalira kwanu.
6. Onjezani mafanizo
Zojambula zokongola komanso zokongola ndi njira yachangu yokopa chidwi cha ogula.
Mukamapanga zotengera zanu, samalani kwambiri ndi zithunzi kapena zithunzi zanu.Zithunzi zolondola zimatha kupanga kapena kuswa zoyika zanu - ngati chizindikiro chanu chikuwoneka ngati chanthawi, chowoneka bwino, kapena chosapangidwa bwino, ogula ambiri amasinthira ku chinthu chokongola kwambiri.
7. Mamvekedwe amtundu
Mukamapanga zotengera zanu, sungani kamvekedwe ka mtundu wanu.
Mapangidwe, mtundu, ndi kalembedwe kazinthu zanu zidzapereka uthenga wa kampani yanu.Chinsinsi ndichogwirizanitsa uthengawu ndi nkhani yanu yamtundu - kodi mukufuna kuti sukulu yakale imve kuchokera ku mbiri yakale ya khofi, kapena mumakonda kusangalatsa kwa mzinda wa khofi wa mumzinda waukulu?
Mtundu wanu wamtundu uyenera kukhudza zosankha zanu zambiri zamapaketi, kuyambira kusankha mitundu mpaka kumaliza.Mwachitsanzo, golide ndi mtundu wakuda zimagwira ntchito bwino ndi zilembo zamakono, zapamwamba, pomwe ma retro blues ndi mafonti akale atha kukhala ngati kukumbukira koyambirira kwa zaka za zana la 20.Zipangizo zomaliza zimathanso kusintha kamvekedwe ka phukusi - kumaliza kwa matte kudzapereka mawonekedwe amakono komanso achilengedwe, pomwe glossy imatha kuyambitsa zovuta.
8. Chizindikiro cha mtundu wanu
Mtundu wa kampani umaphatikizapo zithunzi zomveka, zokhudzidwa, zowoneka, komanso zachikhalidwe zomwe ogula amalumikizana ndi bizinesi kapena malonda.Posachedwapa tiphatikiza zithunzi, mawu, mitundu, ngakhalenso zonunkhira ndi mitundu yake.
Pamene mukukulitsa kampani yanu, ndikofunikira kukhala ndi chizindikiro chanu pamapaketi.Ngati mumakonda khofi palokha, simuyenera kuyika mtundu wanu pakati pa cholembera - mutha kuyiyika pamwamba kapena pansi pa paketi, kapena pafupi ndi cholembera chachikulu.
Sungani kapangidwe ka mtundu wanu ndi kakhazikitsidwe kogwirizana pazogulitsa zosiyanasiyana za khofi - kusasinthika kumeneku kumathandizira kudziwitsa ogula komanso kudziwana ndi kampani yanu ndikuwathandiza kuzindikira zinthu zosiyanasiyana pamashelefu anu ogulitsa.
Nthawi yotumiza: Mar-31-2022